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Hoodia gordonii, a juicy plant that looks very similar to a cactus, has been eaten by the San Bushmen of the Kalahari Desert for many years. They believed it had medicinal value and held off hunger and thirst on long expeditions into the desert where food and liquids were very scarce.

You have heard the buzz about Hoodia and may have seen it on TV on The Today Show, 20/20 and other news programs. Information about Hoodia is plentiful. But, here is a brief summary of some of the information surrounding this popular supplement:

Grows wild in the wild in semi-desert regions of South Africa, Botswana, Namibia, Angola, and Zimbabwe.
When manufactured, the entire plant is used, including the long spiky stems which can grow up to 7ft tall, the pinkish-brown flowers, as well as the roots.
Although there are about 30 species in the family, Gordonii is the only one known to contain high levels of P57 which is being investigated as an appetite suppressant. The South African Council for Scientific and Industrial Research (CSIR) isolated a component in hoodia - now known as P57 - which may be responsible for it's purported appetite-suppressant effect, and patented it in 1996.
When a person eats, the body produces glucose which sends a signal to the hypothalamus of the brain indicating the body has been nourished; thus the feeling of hunger subsides. The active ingredient in Hoodia gordonii may work by replicating the effect glucose has on nerve cells in the brain fooling the body into thinking it is full, even when it is not. More research is need to prove the limited studies and reports to date.
Reported in a limited study to have reduced calorie intake in an obese group by 1000 calories a day;  inducing weight loss by taking away the feeling of hunger; without limiting food intake, changing the diet, or the addition of an exercise regimen.

While we believe the only way to get to a desired weight and maintain it is through proper diet and exercise, The Liquid Hoodia can help support your efforts by providing a great-tasting, zero calorie liquid extract that can take the edge off your craving for high calorie sweets and provide the nutritional benefits of Hoodia gordonii.
   
 
 
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